The Bieber Effect

The name Justin Bieber has become such a icon that anyone from age 8 to 80 knows the name.  The 16 year- old has taken the world by storm with his catchy pop-songs and flowing locks.  The teen star is a YouTube sensation and social media marketing guru.  His main  marketing tool in getting touch with the media has become (like every other celebrity in Hollywood) Twitter.

One of our latest clients, a production company by the name Rascals and Rogues has just produced a YouTube video called “Be Infectious” and now it’s an internet sensation.  Justin Bieber’s manager Scooter Braun re-tweeted the video and it received instant feedback.  It seems that Oprah’s infectious marketing talents have rubbed off on Bieber and now everything he touches turns to gold.

If you would to check the video out visit: http://www.youtube.com/watch?v=Grh32BcjIRY

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