Challenge: The Chicagoland Affiliate of Susan G. Komen (Komen Chicago) made plans to move its annual September Chicago race to Mother’s Day weekend. With only seven months leading up to the annual 5k at Grant Park, Komen Chicago contacted Motion PR to assist in announcing the race as well as to help generate support for the event.
Approach: Motion PR implemented several strategies to generate publicity for the Mother’s Day race, which included sharing survivor stories from Komen advocates, involving dignitaries on race day (such as former Chicago Mayor Richard M. Daley, the Daley Family, and Governor Pat Quinn,) developing a strategic social media campaign titled “March Momness,” as well as conducting grassroots marketing outreach to hyperlocal groups around the Chicagoland area.
Outcome: Motion PR has secured nearly 200 media placements, including 38 high-profile features for the Mother’s Day event. An additional challenge was thrown into the mix when a new CEO was named; Motion PR supported Komen Chicago and its efforts to make the leadership transition a smooth one.