Challenge: Outlet malls have consistently become more prevalent and in turn there are many more malls for shoppers to visit. Motion PR was tasked with elevating Simon Premium Outlets’ presence in the outlet mall sphere in Michigan, Wisconsin, Indiana and the Chicagoland area.
Approach: Motion PR leveraged holidays and timely occasions to consistently secure in-studio segments in each market, along with center events. Additionally, Motion PR secured extensive media coverage surrounding the Chicago Premium Outlets (CPO) expansion groundbreaking through community influencers, outreach and strong media connections. Motion PR also found and groomed a third-party fashion expert to enhance the CPO’s in-studio TV opportunities in addition to establishing CPO’s blogger program.
Outcome: Motion PR consistently secures in-studio segments by pitching ideas surrounding local and timely initiatives within each centers’ media market. We frequently secure placements in the Chicago Tribune, Chicago Magazine, Daily Herald, Pure Michigan, MLive, Milwaukee Journal Sentinel and The South Bend Tribune, among others. Additionally, Motion PR has further expanded Chicago Premium Outlets blogger program and routinely works with top fashion and mom bloggers in the Chicago area.