Challenge: Garner attention for the Chicago stop on the National Wine Riot Tour, and showcase it as a fun, non-intimidating place where people can learn about wine.
Approach: Opportune pitching and imaginative ideas established a connection between the Wine Riot team and Chicago media. Motion PR targeted all facets of local media around the city, including broadcast, print, and digital. Stories were pitched to reporters interested in entertainment, events, culture, food and beverage, summer trends, and business.
Outcome: Wine Riot reaped the benefits of Motion PR’s dogged determination at securing placements, as it was featured in outlets such Crain’s, Chicagoist and Midwest Wine Press, as well as on WCIU, Chicago Tonight and WFLD. A record setting number of individuals attended the event, resulting in Second Glass scheduling an additional and equally well-attended Wine Riot session.