Challenge: Aiming to inspire a greater understanding of the real impact of war with a focus on Vietnam, the National Veteran’s Art Museum (NVAM) regularly presents exhibits created by veterans inspired by their combat experiences. One such exhibit, titled ‘100 Faces of War,’ opened on Veterans Day in 2014. To raise awareness of the new exhibition, Motion PR worked to secure print, broadcast, and online placements, develop press kits, and work closely with the exhibition’s title sponsor, Bank of America, to hold a successful kickoff event.
Approach: Working closely with NVAM and Bank of America, the exhibitions main sponsor, Motion PR set its sights on securing top-tier media coverage for the exhibit’s opening. This included pitching interviews for members of NVAM, the exhibit’s curator, as well as the artist responsible for creating the 100 paintings and interviewing each individual, securing calendar listings for the event, and coordinating on-site media the morning of the opening.
Outcome: Following the Veterans Day opening, NVAM’s “100 Faces of War” exhibit was prominently featured in a segment during the CBS Evening News’ national broadcast. The exhibition also received coverage from WMAQ-TV, DNA Info, as well as more than a dozen calendar listings and inclusion in event round-ups.