Challenge: Drive media attention and gain sponsorships for the inspiring story of Kristin Armstrong, who overcame arthritis to win back-to-back Olympic Gold Medals.
Approach: Capitalize on her accolades of being one of the most decorated female cyclists in U.S. history and for her accomplishment of winning back-to-back Olympic gold medals.
Outcome: Her story of overcoming adversity captured the attention of mainstream and endemic media. Her admirable career was regularly featured by editorial and broadcast media, and Motion PR positioned her as a role model for aspiring athletes. Campaign and brand managers from got milk? and Idaho Potato gravitated toward Kristin through MPR’s sponsorship assistance, helping cement her as a first class spokesperson.