Challenge: Datascope came to Motion PR looking to elevate their brand’s visibility. They wanted to distinguish themselves as experts in their field in order to catch the eye of business leaders, decision makers and new talent to add to their team. It was important to highlight them locally as an innovative company to work for as well.
Approach: Motion PR capitalized on relevant news, such as Chicago’s Divvy Bike program, ESPN Fantasy Football, and Netflix, plugging Datascope’s insights on data-related methods of analysis. Motion PR also created angles for thought leaders in the industry, leveraging Datascope’s staff as experts in their fields, while utilizing their client work and case studies on topics including data science for nonprofits, women in STEM, and data analytics in sports.
Outcome: Motion PR has secured a number of key placements for Datascope in national business and technology publications such as Entrepreneur, Investor Business Daily, InformationWeek, FOX News.com and TechRepublic to name a few. Motion PR has also helped to build Datascope’s profile in Chicago with features in Chicago Tribune’s Blue Sky Innovation, Chicago Sun-Times, Chicago Magazine, Chicagoist, Chicago Inno, DNA Info and many more.