Challenge: Motion PR began strategizing with ConTech Lighting, an innovative high-performance and sustainable lighting solutions company, with the goal of awakening media attention to this major player in lighting design.
Approach: Motion PR stormed the market with a wide variety of pitches aimed at specific trade publications in industries that would utilize ConTech Lighting products. As part of our strategy, Motion PR leveraged ConTech Lighting’s VP of Marketing, Product Development and Design – Michael Lehman — as a thought leader in the space.
Outcome: Motion PR has generated results for ConTech Lighting in key trade publications such as enLIGHTenment Magazine, VMSD Magazine, CCR Magazine, Electrical Business and Grocery Headquarters. We’ve also tripled ConTech’s Facebook audience and quadrupled their Twitter followers, keeping them “light years ahead” of their competitors in the social atmosphere.