Challenge: Brick Loot, a family-owned company geared towards brick and LEGO fans, came to Motion PR in October 2014 to help launch its product into the increasingly competitive box subscription market.
Approach: Motion PR leveraged the company’s CEO, Parker Krex, who at the time was a mere 9 years old, to help it standout from other startups in the toy and box subscription industries. Offering product reviews to key bloggers and pitching gift guide roundups also were important tactics in our all-encompassing media relations strategy.
Outcome: Our media relations outreach resulted in consistent placements in a variety of print, online and broadcast media outlets on both a local and national level. Parker Krex was recognized for his young, innovative talent by nearly all of the major media outlets in Chicago, including Chicago Tribune, Crain’s Chicago Business, Daily Herald, Make it Better, WGN-TV, WLS-TV, WFLD-TV, WCIU-TV and WMAQ-TV. Product review and gift guide outreach proved to be a success as we landed placements in publications such as the New York Times, Family Circle and Chicago Woman, among others.