Big vs. Small Agencies

By: Lauren Lehocky2small-vs-big
It’s that time of the year!

Soon-to-be graduates and undergrads trying to decide their career paths are scrambling to find internships to fill the long summer days. I was in the same position this time last year, and it was overwhelming to say the least.  After a quick Google search you’re flooded with all the top agencies but dig a little deeper and you’ll see that there are tons of small to medium agencies as well. All companies, whether big or small, have their pros and cons. So if you’re not sure which is the right fit for you, here are a few differences between working for a big agency and a small agency.

Big Agency

  • Pros
    • Your access to resources, software, expense accounts and new technology is unlimited
    • You learn how to do one job really well
    • Company procedures are already in place so it’s easy to adjust
    • You work with PR professionals who have been in the business for decades.
    • The company is usually well-respected and well-recognized by both clients and the media
  • Cons
    • Access to the senior level executives or the CEO is almost nonexistent
    • You learning a new skill is the last thing on your supervisor’s mind—it may never happen and you can end up pigeon-holed into only one role
    • Your individual work and talent can go unnoticed

Small Agency

  • Pros
    • Your strengths are magnified and your individual work doesn’t get overlooked
    • You get to know senior level employees and the CEO on a more personal level
    • You can say what your interests are and ask to work on projects that speak to you
    • You have the opportunity work on many different aspects of PR: media relations, client meetings, social media, writing pitches and press releases, etc.
  • Cons
    • Resources are more limited than with a big agency
    • Company procedures are fluid.  It’s more of  a “handle issues as they arise” environment
    • It can be an uphill battle to gain respect from some prospective clients—you will have to prove yourself more often