Ringling Brothers and Barnum & Bailey

Ringling Brothers and Barnum & Bailey

Challenge: To maximize and consistently achieve high level placements in both traditional print and broadcast media, as well as position it as the preeminent family attraction in the Midwest.

Approach: For the past three decades, Motion PR senior executive Bonni Pear has secured high-level placements for Ringling Brothers and Barnum & Bailey, utilizing both traditional and non-traditional avenues, as well as carefully planning media exposure at times most beneficial for generating ticket sales.

Outcome: Under the watchful, prescient eye of Motion PR, Ringling Bros. and Barnum & Bailey has become synonymous with ideal, top-level family entertainment. We’ve developed hundreds of television news circus stories over the years, and even convinced seasoned broadcast professionals to ride the whirling wheel of death, dance with Zulu warriors, and employed a stilt walking clown to change the time on the Marshall Field’s State Street clock.